Linkfire Podcasts Promotion Tool
Organization: Linkfire (2023)
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• Updated the company’s design system to support the specific needs of the new product
• Explored and defined the product flow to ensure fulfillment of user needs, business goals, and technical requirements
• Updated the company’s design system to accommodate the specific needs of the new product
• Delivered high-fidelity designs and interactive prototypes for testing, stakeholder demos, and development handoff
• Created materials for user testing purposes: interview protocol, testing method, question list, and prototypes -
Joss Acock (Senior Product Manager), Kristian Demuth (Senior Product Manager)
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Linkfire is a Danish smartlink company for music artists. We have global major labels such as Sony, UMG, and Warner as our clients. Our smartlink solutions are used by the likes of Taylor Swift and Billie Eilish’s marketing teams. We provide multiple types of smartlinks for music artists and recently, podcasts shows.
Background
This project was a collaboration between Linkfire and Apple Podcasts to develop a smartlink-based podcast marketing tool. The tool enables podcast creators to promote their shows or individual episodes and measure the performance of their campaigns through key metrics such as visits, click-throughs, and click-through rates.
Case Study Slides
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