As an interaction designer, I held the following responsibilities:

• Research: Conducted exploratory research that led to this project

• Concept Creation: Created the value proposition and the product concept

• Wireframing: Designed the wireframes to define the flow and interaction

• Usability Testing: Conducted user testings to check the usability and user perspective

• UI Design: Designed high-fidelity UI of the core function

• Cross-product Coordination: Assess this feature’s relevance to other products to ensure feature replicability and design alignment

• Project Management: Managed UI designer and copywriter for this project. Liaise with engineers and product management on the implementation plan

Christian Nugroho (Product Manager), Sabrina Anggraini (UI Designer), Jacqueline Elizabeth (Product Copywriter).

Traveloka is the leading Online Travel Agent (OTA) in Southeast Asia with top market positions in Indonesia, Thailand, and Vietnam. The company pivoted to be a Lifestyle Platform in 2019, where it strives to provide a comprehensive set of services to further enrich travelers’ experience beyond Flights and Hotels.

https://www.traveloka.com/en-id/

❒ Ensure that they are comfortable in a long flight

• Choose flight with desirable features (Complete flight facilities information)

• Get the best seat they can get (Seat selection)

• Get necessary facilities to make the flight (Purchase services)

❒ Ensure they don’t face or can mitigate mishaps that jeopardize their flight

• Check-in early to mitigate late arrival (Online check-in)

• Fast problem resolution (riskier than domestic flight) (Prioritized CS)

❒ Get the most perks from flying abroad

• Accumulate miles (Frequent Flyer Integration)